/* Blood Health Formula — clean, modern, medical (original system) */
:root{
  --bg:#ffffff; --surface:#f5f8fc; --surface-2:#eef3f9; --card:#ffffff;
  --ink:#0f1a2b; --ink-2:#26344a; --muted:#5f6f85; --line:#e6ecf3;
  --accent:#d81f3c; --accent-deep:#a3162e; --accent-soft:#fdedf0; --accent-ink:#7c1223;
  --ok:#12855f;
  --head:"Hanken Grotesk",system-ui,-apple-system,"Segoe UI",Arial,sans-serif;
  --sans:"Inter",system-ui,-apple-system,"Segoe UI",Arial,sans-serif;
  --r:16px; --r-lg:26px; --r-xl:34px; --wrap:1160px;
  --shadow:0 26px 60px -34px rgba(15,26,43,.30); --shadow-sm:0 12px 30px -18px rgba(15,26,43,.25);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:var(--sans);color:var(--ink-2);background:var(--bg);line-height:1.62;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:var(--accent-deep);text-decoration:none}
h1,h2,h3,h4{font-family:var(--head);color:var(--ink);margin:0 0 .45em;line-height:1.08;letter-spacing:-.02em;font-weight:800}
h1{font-size:clamp(2.4rem,5.2vw,4rem)}
h2{font-size:clamp(1.8rem,3.4vw,2.75rem)}
h3{font-size:1.2rem;letter-spacing:-.01em}
p{margin:0 0 1rem}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.section{padding:92px 0}
.section.alt{background:var(--surface)}
.center{text-align:center}
.muted{color:var(--muted)}
.eyebrow{display:inline-flex;align-items:center;gap:10px;font-family:var(--head);font-weight:700;font-size:.8rem;letter-spacing:.02em;color:var(--accent);text-transform:none}
.eyebrow::before{content:"";width:22px;height:2px;border-radius:2px;background:var(--accent)}
.sec-head{max-width:640px;margin-bottom:48px}
.sec-head.center{margin-left:auto;margin-right:auto;text-align:center}
.sec-head .eyebrow{margin-bottom:14px}
.sec-head p{color:var(--muted);font-size:1.05rem;margin:.4rem 0 0}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5em;font-family:var(--head);font-weight:700;
  padding:14px 28px;border-radius:999px;border:1.5px solid transparent;cursor:pointer;font-size:.98rem;transition:.16s ease}
.btn-primary{background:var(--accent);color:#fff}
.btn-primary:hover{background:var(--accent-deep);transform:translateY(-1px);box-shadow:0 14px 30px -14px rgba(216,31,60,.6)}
.btn-blue{background:var(--ink);color:#fff}
.btn-blue:hover{background:#1c2a40}
.btn-ghost{background:#fff;color:var(--ink);border-color:var(--line)}
.btn-ghost:hover{border-color:var(--accent);color:var(--accent)}
.btn-shop,.btn-cart{background:var(--accent);color:#fff}
.btn-cart:hover,.btn-shop:hover{background:var(--accent-deep);transform:translateY(-1px)}
.btn-block{display:flex;width:100%}
.link{font-family:var(--head);font-weight:700;color:var(--ink);display:inline-flex;align-items:center;gap:6px}
.link:hover{color:var(--accent)}

/* topbar (quiet) */
.topbar{background:var(--surface);color:var(--muted);font-size:.82rem;border-bottom:1px solid var(--line)}
.topbar .wrap{display:flex;justify-content:space-between;align-items:center;gap:12px;padding:9px 24px;flex-wrap:wrap}
.topbar a{color:var(--ink-2);font-weight:600}
.topbar .refund-link{color:var(--accent-deep)}

/* header */
.site-header{position:sticky;top:0;z-index:40;background:rgba(255,255,255,.9);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.site-header .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:15px 24px}
.brand{display:flex;align-items:center;gap:10px;color:var(--ink)}
.brand .mark{color:var(--accent);display:flex}
.brand .wm{font-family:var(--head);font-weight:800;font-size:1.06rem;letter-spacing:-.02em;line-height:1}
.brand .wm small{display:block;font-family:var(--sans);font-weight:500;font-size:.62rem;letter-spacing:.02em;color:var(--muted);margin-top:3px}
.nav{display:flex;align-items:center;gap:30px}
.nav a{color:var(--ink-2);font-weight:600;font-size:.96rem}
.nav a:hover,.nav a.active{color:var(--accent)}
.nav-cta{display:flex;align-items:center;gap:14px}
.menu-toggle{display:none;background:0;border:0;cursor:pointer;padding:6px}
.menu-toggle span{display:block;width:24px;height:2px;background:var(--ink);margin:5px 0;border-radius:2px}

/* hero — airy, centered, capsule motif */
.hero{position:relative;background:linear-gradient(180deg,#fff,var(--surface));overflow:hidden;border-bottom:1px solid var(--line)}
.hero .wrap{position:relative;z-index:2;text-align:center;padding:74px 24px 0;max-width:920px}
.hero .eyebrow{justify-content:center}
.hero h1{margin:16px auto 0;max-width:18ch}
.hero .lede{font-size:1.18rem;color:var(--muted);max-width:56ch;margin:20px auto 0}
.hero-cta{display:flex;gap:18px;flex-wrap:wrap;margin:30px 0 0;justify-content:center;align-items:center}
.hero-ticks{list-style:none;display:flex;gap:26px;flex-wrap:wrap;justify-content:center;padding:0;margin:28px 0 0}
.hero-ticks li{display:flex;align-items:center;gap:8px;font-size:.92rem;color:var(--ink-2);font-weight:600}
.hero-ticks li::before{content:"";width:18px;height:18px;border-radius:50%;background:var(--accent-soft);
  box-shadow:inset 0 0 0 1.5px var(--accent);flex:none;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='12' viewBox='0 0 24 24' fill='none' stroke='%23d81f3c' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6 9 17l-5-5'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:center}
.hero-fig{position:relative;margin:52px auto 0;max-width:940px;background:radial-gradient(120% 120% at 50% 0,#fff,var(--surface-2));border:1px solid var(--line);border-radius:var(--r-xl) var(--r-xl) 0 0;padding:40px 24px 0;overflow:hidden}
.hero-fig::before{content:"";position:absolute;left:50%;top:44%;transform:translate(-50%,-50%);width:520px;height:520px;border-radius:50%;background:radial-gradient(circle,var(--accent-soft),transparent 66%)}
.hero-fig img{position:relative;width:min(300px,72vw);margin:0 auto;filter:drop-shadow(0 30px 40px rgba(15,26,43,.18))}

/* pill divider motif */
.pillrow{display:flex;justify-content:center;gap:10px;padding:22px 0}
.pillrow span{width:34px;height:8px;border-radius:999px;background:var(--line)}
.pillrow span:nth-child(2){background:var(--accent);width:52px}

/* value / benefits */
.benefits{background:var(--bg)}
.benefit-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:8px}
.card{background:var(--card);border:1px solid var(--line);border-radius:var(--r-lg);padding:32px 28px;box-shadow:var(--shadow-sm);transition:.16s}
.card:hover{box-shadow:var(--shadow);transform:translateY(-3px)}
.card .ic{width:52px;height:52px;border-radius:14px;display:grid;place-items:center;background:var(--accent-soft);color:var(--accent);margin-bottom:18px}
.card.pulse .ic{background:var(--ink);color:#fff}
.card h3{margin-bottom:8px}
.card p{color:var(--muted);margin:0}
.feature-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:8px}

/* shop / catalog */
.cat-head{display:flex;align-items:baseline;justify-content:space-between;gap:14px;margin:64px 0 6px;padding-bottom:16px;border-bottom:1px solid var(--line)}
.cat-head:first-of-type{margin-top:0}
.cat-head h2{margin:0;font-size:1.5rem}
.cat-head .count{color:var(--muted);font-size:.86rem;font-weight:600}
.shop-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:28px}
.shop-card{display:flex;flex-direction:column;border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;background:var(--card);box-shadow:var(--shadow-sm);transition:.16s}
.shop-card:hover{box-shadow:var(--shadow);transform:translateY(-4px)}
.shop-card .thumb{aspect-ratio:1;background:var(--surface);display:flex;align-items:center;justify-content:center;padding:22px}
.shop-card .thumb img{max-height:100%;width:auto;object-fit:contain;mix-blend-mode:multiply}
.shop-card .body{padding:18px 18px 20px;display:flex;flex-direction:column;flex:1}
.shop-card .name{font-family:var(--head);font-weight:700;font-size:1rem;line-height:1.3;color:var(--ink)}
.shop-card .sub{font-size:.86rem;color:var(--muted);margin:8px 0 14px;line-height:1.5;flex:1}
.shop-card .price{font-family:var(--head);font-weight:800;font-size:1.4rem;color:var(--ink);margin-bottom:14px}
.shop-card .price small{font-family:var(--sans);font-size:.72rem;font-weight:600;color:var(--muted)}
.shop-card .btn{margin-top:auto}
.store-note{text-align:center;color:var(--muted);font-size:.9rem;margin-top:32px}
.store-note img{height:24px;display:inline-block;vertical-align:middle;margin-left:8px}

/* split */
.split{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.split .media{border:1px solid var(--line);border-radius:var(--r-xl);overflow:hidden;background:radial-gradient(120% 120% at 50% 0,#fff,var(--surface-2));display:flex;justify-content:center;padding:40px}
.split .media img{width:min(74%,320px);mix-blend-mode:multiply}
.ingredient-list{list-style:none;padding:0;margin:22px 0 0}
.ingredient-list li{padding:18px 0;border-top:1px solid var(--line);display:flex;gap:16px;align-items:flex-start}
.ingredient-list li:before{content:"";width:26px;height:26px;flex:none;border-radius:50%;background:var(--accent-soft);
  box-shadow:inset 0 0 0 1.5px rgba(216,31,60,.35)}
.ingredient-list b{display:block;color:var(--ink);font-size:1.05rem;font-family:var(--head)}
.ingredient-list span span{color:var(--muted)}

/* inner page hero */
.page-hero{background:linear-gradient(180deg,#fff,var(--surface));border-bottom:1px solid var(--line);padding:66px 0 52px;text-align:center}
.page-hero .eyebrow{justify-content:center;margin-bottom:12px}
.page-hero p{color:var(--muted);max-width:60ch;margin:.5rem auto 0;font-size:1.05rem}

/* prose */
.prose{max-width:760px;margin:0 auto}
.prose h2{margin-top:1.4em;font-size:1.5rem}
.prose p,.prose li{color:var(--ink-2)}
.callout{background:var(--accent-soft);border:1px solid #f6d3da;border-radius:var(--r);padding:20px 24px;margin:24px 0;color:var(--accent-ink)}
.callout a{color:var(--accent-deep);font-weight:700}

/* forms */
.form-card{max-width:560px;margin:0 auto;background:var(--card);border:1px solid var(--line);border-radius:var(--r-lg);padding:34px;box-shadow:var(--shadow-sm)}
.field{margin-bottom:16px}
.field label{display:block;font-family:var(--head);font-weight:700;font-size:.86rem;margin-bottom:7px;color:var(--ink)}
.field input,.field select,.field textarea{width:100%;padding:13px 15px;border:1.5px solid var(--line);border-radius:12px;font:inherit;color:var(--ink);background:#fff}
.field input:focus,.field select:focus,.field textarea:focus{outline:0;border-color:var(--accent);box-shadow:0 0 0 4px var(--accent-soft)}
.field textarea{min-height:120px;resize:vertical}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.form-msg{padding:14px 16px;border-radius:12px;margin-bottom:16px;font-weight:600;display:none;border:1px solid var(--line)}
.form-msg.ok{display:block;background:#e7f6ef;color:var(--ok);border-color:#bfe6d4}
.form-msg.err{display:block;background:var(--accent-soft);color:var(--accent-deep);border-color:#f6d3da}

/* help hub */
.help-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:8px}
.help-card{display:block;background:var(--card);border:1px solid var(--line);border-radius:var(--r-lg);padding:30px;box-shadow:var(--shadow-sm);transition:.16s}
.help-card:hover{box-shadow:var(--shadow);transform:translateY(-3px)}
.help-card .ic{width:48px;height:48px;border-radius:12px;display:grid;place-items:center;background:var(--accent-soft);color:var(--accent);margin-bottom:14px}
.help-card h3{margin:0 0 6px}
.help-card p{color:var(--muted);font-size:.94rem;margin:0}

/* blog */
.post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;margin-top:8px}
.post-card{display:flex;flex-direction:column;background:var(--card);border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;box-shadow:var(--shadow-sm);transition:.16s}
.post-card:hover{box-shadow:var(--shadow);transform:translateY(-4px)}
.post-banner{position:relative;aspect-ratio:16/8;overflow:hidden;background:linear-gradient(135deg,var(--surface),var(--surface-2));display:flex;align-items:flex-end;padding:16px}
.post-banner::before{content:"";position:absolute;right:-40px;top:-40px;width:180px;height:180px;border-radius:50%;background:radial-gradient(circle,var(--accent-soft),transparent 70%)}
.post-banner img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0}
.post-banner.has-img::after{content:"";position:absolute;inset:0;z-index:1;background:linear-gradient(to top,rgba(15,26,43,.45),rgba(15,26,43,0) 55%)}
.post-banner .big{position:absolute;top:10px;right:20px;font-family:var(--head);font-weight:800;font-size:2.6rem;color:var(--accent);opacity:.16;line-height:1;z-index:2}
.post-banner .cat{position:relative;z-index:2;font-family:var(--head);font-size:.72rem;font-weight:700;letter-spacing:.02em;color:var(--accent-deep);background:#fff;padding:6px 12px;border-radius:999px;border:1px solid var(--line)}
.post-banner-lg{aspect-ratio:16/5;border:1px solid var(--line);border-radius:var(--r-lg);margin-bottom:30px}
.post-body{padding:20px 20px 24px;display:flex;flex-direction:column;flex:1}
.post-meta{font-size:.78rem;color:var(--muted);margin-bottom:8px;font-weight:600}
.post-card h3{margin:0 0 8px;font-size:1.14rem;line-height:1.3}
.post-card p{color:var(--muted);font-size:.92rem;flex:1;margin:0 0 12px}
.readlink{font-family:var(--head);font-weight:700;font-size:.9rem;color:var(--accent)}
.article{max-width:720px;margin:0 auto}
.article h2{font-size:1.5rem;margin:1.5em 0 .5em}
.article p,.article li{color:var(--ink-2);font-size:1.05rem;line-height:1.8}
.article strong{color:var(--ink)}

/* product detail */
.pack{display:inline-block;font-family:var(--head);font-weight:700;font-size:.82rem;color:var(--accent-deep);background:var(--accent-soft);padding:6px 14px;border-radius:999px;margin:0 0 18px}
.pdp-price{font-family:var(--head);font-weight:800;font-size:2.6rem;color:var(--ink);line-height:1;margin-bottom:10px}
.pdp-price small{font-family:var(--sans);font-size:.82rem;color:var(--muted);font-weight:500}
.breadcrumb{font-size:.86rem;color:var(--muted);margin-bottom:28px}
.breadcrumb a{color:var(--muted)}.breadcrumb a:hover{color:var(--accent)}

/* footer */
.site-footer{background:var(--ink);color:#a9b6ca;padding:60px 0 28px;font-size:.92rem}
.footer-grid{display:grid;grid-template-columns:1.7fr 1fr 1fr;gap:40px}
.site-footer .brand{color:#fff;margin-bottom:14px}
.site-footer .brand .mark{color:var(--accent)}
.site-footer .brand .wm small{color:#8494ab}
.site-footer .flogo{display:none}
.site-footer h4{color:#fff;font-family:var(--head);font-size:.82rem;letter-spacing:.02em;margin:0 0 14px;font-weight:700}
.site-footer ul{list-style:none;padding:0;margin:0}
.site-footer li{margin-bottom:9px}
.site-footer a{color:#a9b6ca}
.site-footer a:hover{color:#fff}
.support-link a{overflow-wrap:anywhere;word-break:break-word}
.footer-cards{height:28px;background:#fff;padding:5px 8px;border-radius:6px;display:inline-block}
.disclaimer{border-top:1px solid rgba(255,255,255,.12);margin-top:36px;padding-top:22px;color:#7787a0;font-size:.78rem}
.disclaimer p{margin:.5rem 0}

/* refund banner (quiet) */
.refund-banner{background:var(--accent-soft);color:var(--accent-ink);text-align:center;padding:12px 16px;font-weight:600;font-size:.92rem;border-bottom:1px solid #f6d3da}
.refund-banner a{color:var(--accent-deep);text-decoration:underline}

@media(max-width:900px){.benefit-grid,.feature-grid,.help-grid,.post-grid{grid-template-columns:1fr}}
@media(max-width:860px){
  .shop-grid{grid-template-columns:repeat(2,1fr)}
  .split{grid-template-columns:1fr;gap:32px}
  .footer-grid{grid-template-columns:1fr;gap:26px}
  .nav{position:fixed;inset:0 0 0 auto;width:min(82vw,300px);flex-direction:column;align-items:flex-start;gap:20px;background:#fff;border-left:1px solid var(--line);padding:88px 28px;box-shadow:var(--shadow);transform:translateX(105%);transition:transform .25s}
  .nav.open{transform:none}
  .menu-toggle{display:block;z-index:50}
  .nav-cta .btn{display:none}
}
@media(max-width:480px){.shop-grid{grid-template-columns:1fr}.row2{grid-template-columns:1fr}}